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Understanding McLuhan
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08862_Field_TCGG T627.txt
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1996-04-10
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new terms of art to express their own sense, and to avoid
circuit of speech, without regard to the pureness,
pleasantness, and, as I may call it, lawfulness of the
phrase or word.
Bacon says here that the entire humanist effort in
languages and historical revival was incidental to religious
differences. The printing presses made available authors of
remote times. People began to imitate their styles. The
schoolmen had such a technical terse way that they fell quite
out of fashion, being utterly unable to develop any popularity
with the new reading public. The growing public could only be
won by flowery rhetoric and, Bacon goes on to say (p. 24):
for the winning and persuading of them, there grew of
necessity in chief price and request eloquence and variety